Ride For Unity.

Brand Identity & art direction for a Global Cycling Community that celebrates unity & diversity within cycling.

Ride For Unity was set up in June 2020 by Kofi Kyei following the murder of George Floyd, Since its inception it has grown exponentially.

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The group encourages participation through hosting virtual rides on Zwift, a chat show (insta live / podcast) and outdoor rides. They also have a range of clothing in partnership with DHB with 20% of all clothing sales going directly to Laureus Sport For Good Foundation which supports children and young people globally.

Video shot by Oh Brother Creative 

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