Green Man Festival 2022

Visual identity for Green Man 2022; an independent music, science and arts festival held annually in mid-August in the Brecon Beacons, Wales.

Working with Illustrator Jess Hannigan we created a weird and wonderful identity that was rolled out across a variety of deliverables; from the website, to wristbands, to merch and even onsite activations. We believe that paying close attention to all aspects of the event is key to retaining the truly unique spirit of the festival.

Green Man Festival refuses commercial sponsorship and therefore can focus on local Welsh food and drink providers, rather than being tied into corporate deals. The festival has a strong environmental focus, using solar power as much as possible. The food and drink services are required to meet standards such as being Fairtrade, Red Tractor and Marine Conservation Society accredited. In 2019, Help Refugees (now known as Choose Love) and Newport to Calais Aid Collective collected donated tents to be recycled and reused. The festival has never used single-use plastics and encourages caterers to use Welsh produce.

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